Consumers Still Wary Of In-store Shopping

Consumers are concerned about shopping in-store this holiday season, says a survey by Sensormatic Solutions. The ‘2020 Holiday Consumer Survey’ found 65 per cent are concerned or very concerned about instore shopping and 80 per cent plan to use ‘buy online, ship to home’ services for their holiday shopping. This was followed by in-store shopping (39 per cent) and other fulfillment services like ‘buy online, pickup in-store’ (BOPIS) (33 per cent), and ‘buy online, curbside pickup’ (33 per cent). The research shows that when consumers shop in-store, they will be doing so primarily to engage with merchandise before making a purchase. Almost a half (43 per cent) of respondents are shopping in-store to browse for gift ideas and 39 per cent are doing so to see or touch products in-person before buying them. Only four per cent of respondents are shopping in-store to get advice from sales associates. Of those who will be shopping in-store, nearly three quarters (72 per cent) plan on doing so at free standing stores or strip malls. Almost half plan to shop at enclosed malls (49 per cent), outlets (49 per cent) and open-air shopping centres (46 per cent). Additionally, more than one quarter of consumers (27 per cent) say they are most likely to shop in-store on weekdays this holiday season, compared to 16 per cent who plan to shop on the weekends.