Shoppers Prioritizing Local Business

In the wake of the pandemic, Canadian shoppers are prioritizing support of local businesses – an act that will be carried forward into the holiday season, says a survey from Mastercard. It shows 78 per cent of Canadians participating in the holiday shopping season plan to make a conscious effort to be more mindful in where and how they shop. Specifically, more than three-quarters (79 per cent) of consumers intend to support small, minority-owned (67 per cent), women-owned (68 per cent), and black-owned businesses (66 per cent) this year. This mindset is further reflected in the brands Canadian consumers are prioritizing, with 80 per cent planning to shop from local brands and 67 per cent intending to purchase from direct-to-consumer brands. In fact, 87 per cent of shoppers say they plan to shop at businesses they know and trust this year. One item that is not on shoppers' wish lists this year is gifts from companies that don't share their values, with 72 per cent planning to primarily shop from brands that align with their personal values.