IKEA Canada Has Steady Sales Performance

IKEA Canada had a steady sales performance of $2.32 billion for the financial year ending August 31, despite the economic and public health challenges posed by COVID-19. Total sales decreased by 8.7 per cent from the previous year, while online sales saw a significant lift at 41.9 per cent for a total of $370.74 million. During a year when life at home was in focus for many Canadians, visits to IKEA.ca and the IKEA app increased by 52 per cent – to a total of 178.5 million. At the peak of the pandemic, all 14 IKEA Canada stores were closed for nearly three months, shifting sales online. To meet this new eCommerce demand, it accelerated efforts to become more accessible and affordable to customers by optimizing central and store fulfilment networks and enhancing its digital solutions and services. Stores nationwide were transformed into fulfilment hubs, leveraging in-store warehouse footprints and logistics capabilities to fulfil local orders, in turn increasing capacities, reducing lead times, and lowering delivery carbon footprint.