ATTITUDE Brand To Expand

The ATTITUDE brand, founded in 2006, wants to develop a presence on international markets and become a clear leader among manufacturers of green consumer products. To do so, the Quebec company ‒ which specializes in the development, manufacturing, and marketing of natural, green household cleaners and personal care products free of harmful ingredients ‒ will automate its two existing production lines, add a third automated production line, and expand its warehouse. The business was planning to implement this strategy in a few years, but is moving forward ahead of schedule mainly due to strong demand caused by the COVID-19 pandemic and as a result of receiving a repayable contribution of $750,000 from Canada Economic Development for Quebec Regions. It distributes over 250 products in over 45 countries.