Digitally Printed Wallpaper Market To See Strong Growth

The global digitally printed wallpaper market size in 2020 is estimated at US$2.9 billion and is projected to reach $7.5 billion by 2025, at a compound annual growth rate (CAGR) of 21.1 per cent over the forecast period. The major drivers for the market include an increase in urbanization and rising construction activities. However, competition from paint and coating manufacturers restrains the market growth. The non-woven segment is projected to be the fastest-growing segment during the forecast period. This growth can be attributed to its wide range of benefits such as tear-resistance, washability, and less installation and removal time. Moreover, these wallpapers do not shrink when dry and are lightweight and flexible. The above properties enable them for use in high traffic areas such as kitchen, bathrooms, and hallways. Non-residential is the major end-use sector in the global digitally printed wallpaper market.