Honey Named KitchenAid 2021 Colour

KitchenAid has named ‘honey’ as its colour of the year for 2021. A warm and rich hue with a golden-orange undertone, the new colour radiates positivity and warmth to satisfy humans’ craving for a sense of community. The colour is now available for the manufacturer’s small appliances, including the Artisan Stand Mixer and K400 Blender. "For KitchenAid, it has become increasingly evident that the warmth of humanity is paramount," says Jon Bellante, global marketing director. "Honey isn't just a product we use in recipes around the globe, it's an invitation to connect and a reminder of the joy that comes from collaboration." With this colour, KitchenAid aims to spark inspiration in the kitchen through its design and colour leadership, which first began when KitchenAid launched colour products in 1955.