Schlage Refreshes Brand Identity

Schlage, a Canadian provider of home security and access solutions, has revealed a refreshed brand promise and renewed identity, to be leveraged in residential markets. Building on the brand’s century-long legacy of innovation and relentless consumer focus, the company is affirming its promise to create purposeful experiences that deliver simplicity and peace of mind – one home at a time. The branding builds upon the equity of Schlage’s identity, emphasizing its proven principles of quality and design while modernizing its visual brand elements. This brand evolution reinforces Schlage’s pioneering mentality while also adapting to better represent the changing needs of today’s consumers and partners worldwide. In addition to unveiling a new tagline, ‘Trust Your Home to Schlage,’ alongside a refreshed visual identity, Schlage’s announcement reinforces the brand’s long-standing commitment to transforming the industry, as evidenced through its products, partners, and software solutions. The Canadian branding refresh is launching in parallel with Schlage USA.