COVID Drives Lawn Mower Sales

Among major power lawn and garden equipment types, lawn mowers saw the sharpest increase in sales during the COVID-19 pandemic, says a Freedonia Group analysis. Driven by surging DIY (do it yourself) activity among quarantined consumers, sales of lawn mowers shot up seven per cent in 2020, even as commercial end users decreased capital investments. In 2021 and beyond, the longer term shift toward hiring professionals is expected to resume as lifestyles shift back to pre-pandemic patterns and people have less time to perform these tasks themselves. Though growth will moderate as the pandemic recedes, looking long term, lawn mower sales will continue to be bolstered by rising interest in trendy, high-value robotic mowers and electric lawn mowers – particularly battery-powered types – as well as ongoing product development making these products more attractive to both consumers and commercial end users.