Orgill Spring Buying Show Sets Records

Orgill Inc. has successfully concluded its ‘Spring Online Buying Event,’ where it saw strong participation and set sales records while rolling out a series of enhancements that made the two-week virtual event more intuitive and user-friendly for both exhibitors and retailers. Held February 8 to 19, preliminary results for the show indicate that more than 9,200 retailers attended and sales during the buying window topped those posted during the fall show and set another new record for Orgill Markets. In all, nearly 1,000 vendors participated in the event offering retailers special buys, unveiling new products, and helping retailers prepare for the upcoming selling season. “I think that the success of this event is a reflection of not only the strength of the industry right now, but also that retailers are more and more comfortable doing business in this new online environment,” says Boyden Moore,  president and CEO of Orgill. “Last year, we made the announcement that we were shifting our approach to dealer markets and that online events would become an integral part of our plans for shows going forward, even when we can gather in person. The results of this event clearly suggest that this is the right path.”