JELD-WEN Launches Television Campaign

JELD-WEN Canada is launching a television commercial to drive awareness for its national line of window and door products. The commercial spot is part of a larger brand awareness campaign and will air on Rogers Sportsnet broadcasts of all remaining Toronto basketball games. The campaign intends to inform and educate homeowners on JELD-WEN as a national brand and of the energy and performance benefits that its products offer Canadian homeowners. The national television advertising will be accompanied by a digital marketing campaign. The company is developing digital tools and resources to educate homeowners on the role windows play in energy consumption/savings and overall home comfort. In Canada, it manufacturers three regionally specific window and door collections and offers products from other North American flagship facilities.