Kent Building Supplies To Launch Loyalty Program

Kent Building Supplies, a J.D. Irving Limited company, has partnered with Exchange Solutions to optimize consumer engagement and loyalty program opportunities. Kent will be taking advantage of Exchange Solutions’ ES Loyalty SaaS Platform and ES Engage to offer its consumers a personalized program that gives them access to exclusive, customized offers and rewards. Everyday consumers will also have the opportunity to take advantage of real-time offers while simply browsing online.