eBay Canada To Sell Refurbished Products

eBay Canada is launching a business that features ‘Certified Refurbished’ products. The shop will showcase popular brands at up to 40 per cent less than buying new, but with all the same assurances, including a ‘like-new’ quality guarantee backed by the manufacturer and a free two-year warranty. The online retailer launched this business in the U.S. last year in response to increasing demand for value – high quality refurbished products at good prices. A survey by the company shows that 70 per cent of Canadians would consider buying refurbished items if they came with the same assurances as buying brand new. In fact, more Canadians would rather buy a refurbished product from a top brand with a warranty versus a new product from a lesser brand with a warranty (47 per cent versus 36 per cent). However, a quarter of Canadians are concerned that refurbished items won't work well. Only brands that meet eBay's strict ‘Certified Refurbished’ criteria will qualify to be part of this business. This requires products to be in a pristine, like-new condition and professionally inspected, cleaned, and refurbished by the manufacturer or a manufacturer-approved vendor to meet specifications. Products must also come in new packaging with original or new accessories and manuals. At launch, the business features categories such as laptops, portable audio, and small kitchen appliances from participating brands including Breville, Dell, De'Longhi, HP, JBL, and Lenovo. It will continue to expand in the months ahead and add additional categories and brand partnerships.