Medallia Acquires Decibel

Experience management company Medallia has acquired Decibel, a digital analytics tool that uses AI technology to track and score online customer experience to provide insight into activity on a company website. The technology is designed to assist business owners to understand why or why not customers buy particular products. Done through engagement on a company website or through a mobile app, the technology notices where customers get frustrated, engaged, confused, and identifies what can be improved.