Orgill Boosts Hybrid Buying Events

With record sales increases in the home improvement industry showing no signs of slowing and retailers focused on helping their communities and running their operations, Orgill is releasing more details about the continued evolution of its buying events and how they will help support their customers’ growth. Last year, in response to the challenges presented by the COVID-19 pandemic, Orgill debuted its first-ever online buying event indicating that this inaugural event represented an evolution in the way the company would host buying shows. Today, with two successful online events on the books, it is expanding how online and live buying events will work in tandem to offer its customers a more comprehensive, accessible, and intuitive experience. “While the restrictions placed on us as a result of the pandemic forced the innovation of our online buying event, the concept has proven to be relevant whether there is a pandemic or not,” says Boyden Moore, Orgill president and CEO. “We need to offer our customers a variety of ways to interact with our team and our vendor partners. We also recognize that retailers are busy and more focused on their operations than ever. Integrating additional online buying events that work together with live events is definitely our path forward.” The first change related to this new strategy is that Orgill will not be hosting an in-person ‘Fall Dealer Market,’ which had been planned for August 26 to 28 in Chicago, IL. Instead, it will host a multi-day online buying event that will run August 16 to 27. The decision to forgo the in-person ‘Fall Dealer Market’ was driven by a number of factors, including staff and customer safety, uncertainty about access to services, and overall market conditions. Moore says, “While we are anxious to welcome our customers to a dealer market as soon as possible, we’ve made the decision that it will be best to do so in February in Orlando, FL.” In addition to the switch from an in-person to online event this fall, it will add additional online buying events to its schedule moving forward.