Product Market Fails Improve Long-term Success

Failures while conducting a product launch improve the long-term success of a product on the market. By failing, information can be gathered and used as valuable data, says Tara Scott, vice-president of commercial growth strategy and execution for Coca-Cola Canada Bottling. In the article, ‘Product Market Fails Improve Long Term Success,’ she discusses why she values failure and, although data is also valuable, too much of it is not always a good thing. The article is available here on the Home Improvement Retailing website.