Portugal Targets Canada To Market Construction Materials

Canada is one of the six target markets for an international advertising campaign by AICEP ‒ the Portuguese Trade and Investment Agency, for the home and construction materials sectors, in an initiative to showcase the best of that country's decoration and lifestyle products. The aim of the digital ‘MADE IN PORTUGAL naturally’ campaign is to capture the interest of international customers and present innovation of its products and their value offer. The campaign will launch simultaneously in Spain, France, the United Kingdom, Germany, the U.S., and Canada and will run throughout 2021. The products will be featured via a 360º Virtual Showroom with a sample of the products of the two sectors and a promotional video about MADE IN PORTUGAL.