CHHMA To Undergo Rebranding

Members of the Canadian Hardware & Housewares Manufacturers Association (CHHMA) have voted to change the name of the organization to the Canadian Home Products Trade Association (CHPTA) and its French translation, L’Association Canadienne du Commerce des Produits de Maison (ACCPM). The rebranding will be phased in over the coming months and is being done as the organization looks to grow its membership by appealing to a larger audience with more focus on the ‘complete trade’ including not only vendors, but retailers, dealers, builders, tradespeople, suppliers, and end consumers as well as other industries/product markets. Its mission will be to provide value to members by increasing their growth and profitability, expanding their sales reach, accessing industry intelligence, and supporting professional development.