Royal Building Products Launches Virtual Experience

Royal Building Products, a manufacturer of exterior building products, has launched ‘In The Lab,’ a video series of 20 videos for industry leaders to experience products in a 360 degree, virtual reality (VR) environment. The campaign highlights various products, including Celect Cellular Composite Siding, Zuri Premium Decking, Conceal Trim & Moulding, Portsmouth Shake & Shingles, Market Square vinyl siding, and Atlas Stone Composite Stone Panels. Viewers can experience the VR series best with a mobile device, VR cardboard viewers, or a VR headset. However, content can be viewed without a headset and on a smartphone or desktop. Royal is offering free VR cardboard viewers for the pros to get the full 360 experience.