BB&B Launches ‘Home, Happier’ Brand Campaign

As it heads into its 50th anniversary, Bed Bath & Beyond is launching a brand campaign called ‘Home, Happier.’ The purpose of the campaign is to inspire customers and make it easy for them to feel at home. The rebranding is part of the retailer’s strategy to reinvent itself around the customer and is part of a comprehensive growth plan to further solidify it as an authority in the $180 billion home market. The campaign will be released throughout the omnichannel customer experience, both in-store or online, and through a marketing campaign that inspires customers to celebrate the important role that home plays in their lives.