Group BMR Teams With Laurentide To Launch New Paints

Group BMR has teamed with Société Laurentide to develop and launch a new brand of paints. Splendi and Splendi Supreme are designed for both consumers and contractors, are 100 per cent acrylic, are washable and durable, and can be used both inside and outside the home. With Laurentide’s current recycling program, the partnership allows BMR consumers to bring back their empty or partially empty containers to the store. The program has allowed the retailer to recover over 200,000 kilograms of paint. “This partnership represents the union of two local flagships with deep roots in our communities and allows us to continue to increase BMR's impact in the local economy,” says Bruno Baldessari, vice-president, merchandising and vendor relations at Group BMR.