Lightspeed Teams With Google

Lightspeed, a provider of cloud-based, omnichannel commerce platforms, has integrated Google tools directly into its platform to help independent businesses globally when they re-open and expand their in-store capacity. "We know that so much of business today starts with a Google search," says Dax Dasilva, CEO at Lightspeed. He says, "By combining forces, Lightspeed and Google are eliminating the pain points that prevent small- and medium-sized businesses from effectively promoting their products online to the communities who prefer to shop local.” The collaboration integrates three tools directly into the Lightspeed platform, Google Local Inventory Ads (where retailers can reach local customers with local inventory ads), Google Smart Shopping Campaigns (allows products that are eligible to show up across all of Google's properties and reach users wherever), and Google My Business (where retailers can keep customers up-to-date with their latest information, whether it's store hours or COVID-19 safety protocols).