Quebec Building Supply Chain Installs Electronic Shelf Labels

Quebec-based hardware and building supply chain Laferté Renovation Center has installed JRTech Solutions’ PRICER Electronic Shelf Labels (ESL), to digitize its stores with fully graphic electronic shelf labels. The retailer chose the system to better manage its in-store operations and quickly change prices simultaneously across all stores. "Given the number of products we have to manage, we were looking for a solution that could, on the one hand, simplify our operations and, on the other hand, allow us to respond rapidly and efficiently to the growing demands of our customers," says Louis-Jacques Laferté, president of Laferté. In its Drummondville store alone, the largest in the chain with a sales area of more than 60,000 square feet and more than 25,000 products, it was more than essential for the retailer to invest in technology that could improve its operational efficiency, decrease errors, and provide the basis for an omnichannel platform.