Canadians Expect ‘Normalcy’ To Return In 2022


Canadian consumers are expecting a return to normal holiday celebrations (free of COVID-19 restrictions) much later than their U.S. counterparts, says study by Numerator, a data and tech company serving the market research space. Its holiday sentiment study shows just over one in five (22 per cent) expect a return to normalcy by Canada Day 2021 in contrast to the 59 per cent of Americans who expect a return to normalcy by the same week (4th of July holiday). Almost a third (32 per cent) of Canadian consumers expect that regular holiday celebrations will not resume until 2022, compared to 13 per cent of U.S. consumers. Readiness for holiday ‘normalcy’ varies based on vaccination level. Consumers who do not plan to get the vaccine are more than twice as likely to say they are ready to celebrate holidays on a larger scale and 45 per cent say they are ready to celebrate holidays normally. In contrast, fully vaccinated consumers and those awaiting a vaccine are the most cautious groups, with 35 per cent saying they will ease back into normal celebrations, and one in five plan to stick to small scale celebrations for the foreseeable future, even after restrictions are lifted.