Cabico Launches Brand Restructure

Cabico, now Cabico&co, a North American manufacturer of cabinetry, has launched a strategic initiative, a brand restructure entitled ‘The Evolution Project.’ This restructure will offer better product segmentation designed to improve the company’s dealer network experience. The corporate brand, Cabico&co, will oversee the Cabico product brands and Elmwood product brand, encompassing all back-end aspects of the business, including administration, talent and culture, sales, customer service, training, ordering, and IT support. The company will remain faithful to its ‘Human Touch’ approach and leverage new brand pillars: consideration, consistency, co-creation, and contribution. With dealer support being a top priority, a complete revamp of communication tools has been an integral part of the brand restructure, including updated websites built for Cabico and Elmwood. These digital tools will be tested and launched later this year, allowing dealers to manage customers, leads, and opportunities as well as quote, submit, and track orders through the sales process.