Online Sales Remain Strong


Location-based retail is the same as what's normally reported as Canadian retail sales, says Ed Strapagiel, a retail consultant. However, it isn't, he says. Location-based retail excludes another section called non-store retailers which includes electronic shopping and mail-order houses, which in turn is where (mostly) pure play eCommerce businesses are. Over the 12 months ending March 2021, electronic shopping and mail-order houses had an estimated $26.3 billion in eCommerce sales. But that's not the only source of eCommerce as (mostly) bricks and mortar location-based retailers also sell online. For the 12 months ending March 2021, this group had an estimated $17 billion in eCommerce sales. With electronic shopping and mail-order houses, there's a grand total of $43.3 billion in eCommerce sales by Canadian operators and, although this does not include foreign eCommerce purchases made by Canadian consumers, it does include eCommerce purchases made by foreigners at Canadian operations. Pure play operators (namely, under electronic shopping and mail-order houses) generated an estimated 60.7 per cent of all eCommerce sales in Canada, while (mostly) bricks and mortar location-based retailers' share of eCommerce was 39.3 per cent, he says.