Hamilton Beach To Launch Clorox Air Purifiers

Hamilton Beach Brands, Inc., a wholly owned subsidiary of Hamilton Beach Brands Holding Company, has entered into a licensing agreement with the Clorox Company to launch a line of air purifiers. Hamilton Beach Brands will release a line of premium air purifiers under the Clorox brand name that it says will remove 99.97 per cent of allergens and particulates from pollen, dust, smoke, and mould as well as reduce viruses and bacteria in the air. The brands are collaborating in the development of the line of products with some scheduled to launch this year and other products to be added in 2022. The products will complement Clorox's growing portfolio of surface and air disinfecting products as well as Hamilton Beach Brands' line of air purification products. Over time, the companies plan to develop additional appliances for the home health and wellness market. Hamilton Beach Brands will source and market the new line and distribute the products through both online and brick-and-mortar channels. Distribution is planned for the U.S., Canada, and Mexico markets.