CHHMA Phases In Rebrand

The Canadian Hardware & Housewares Manufacturers Association (CHHMA) has begun its rebrand to the Canadian Home Products Trade Association (CHPTA) and its French translation L’Association Canadienne du Commerce des Produits de Maison (ACCPM). The change will be phased in over several months and is being done as the association looks to grow its membership by appealing to a larger audience with more focus on the complete industry within hardware and housewares products as well as other home-related product industries. It has already changed over its newsletter and website. The organization’s members approved the rebranding in a vote during its annual general meeting in April.