Marketing Metrics Effective In Digital Age

Marketing metrics are effective in tracing consumer demand, engagement, and to maintain communication between retailer and customer, says Marc Hansen, director of marketing at Podium at the ‘7 Marketing Metrics Every Retail Executive Should Track.’ event hosted by the Chain Store Age. Hansen says seven metrics for retailers to abide by are keeping track of Google reviews about the company, customer acquisition costs, timeliness when responding to leads, webchat conversion rates, looking out for top customer engagement performing locations, online versus in-person sales, and lead sources. Successfully abiding by the seven metrics will ensure lead conversion, positive customer experiences, and resource efficiency, especially as the digital age continues and social channels grow in popularity, says Tyler Gardiner, a value engineer at Podium.