Simply Group Founder Named Entrepreneur Of The Year

Lawrence Krimker, founder and CEO of Simply Group and owner of SNAP Financial, was named the ‘EY Entrepreneur Of The Year,’ 2021 Ontario program. This award recognizes entrepreneurs for their leadership and innovative entrepreneurship, whose efforts contribute to changing customer needs while keeping up with new demands for personalization, security, and sustainability. Simply Group offers financing solutions for the home improvement industry. Launched in 2013, the company has provided $3 billion in home improvement loans to 500,000 Canadians.