Smart Homes Narrowing Digital Divide


Smart home technologies are narrowing the digital divide for older, less tech-savvy consumers, says a study by LG Electronics (LG). The ‘2021 LG ThinQ Smart Home Report’ reveals that smart homes can be enjoyed by everyone regardless of tech fluency or age and can play an important role in narrowing the digital divide by providing all consumers with greater access to easy-to-use solutions. In fact, users who are less tech-savvy are more satisfied with their smart homes and there are twice as many users between 50 to 54 years of age (60 per cent) who say they are "very satisfied" with their smart homes and products than the 25 to 29 age group. While smart homes are designed to be universally beneficial, the benefits can be completely unique to every individual. Smart spaces provide flexible solutions that adapt to distinctive lifestyles based on users' key values, interests, and hobbies. For example, respondents aiming for high social status are the only group to place the smart washer's identifying the fabric and recommending the best course function in their top three most-used features. This feature is useful for socially active people who want to show their friends something new. When it comes to leisure time, respondents with a passion for gardening placed the remote control/voice command function of smart TVs, refrigerators, and washing machines that provide hands-free home control even in the garden as the top three most-used features. Among smart home benefits, saving energy was mentioned most frequently by respondents. Through energy optimization features found in today's connected products, smart homes bring a more sustainable way of living to consumers while keeping their energy bills low.