GhostRetail Launches Video Shopping Platform

GhostRetail has launched a 1:1 live video shopping platform that creates an in-store experience online, driving significant, scalable growth for enterprise retailers through a personalized, guided co-shopping experience. The platform is designed for large enterprise retailers looking to augment their in-store and eCommerce sales channels with personalized live video co-shopping. The platform also opens opportunities for brands to activate influencer communities and extend traditional sales forces as it can be used in-store, in studios, and at home. It enables capabilities including real-time live 1:1 streaming video, real-time user behaviour and haptic feedback, fully integrated product catalog searches, in-app wallet and checkout, appointment-based co-shopping, associate/customer ratings, in-app barcode scanning, and branded lounges.