Hollinrake Named LIXIL AOR

Hollinrake Communications is the official AOR (agency of record) for LIXIL Canada Inc. The agency will oversee all public relations (PR) responsibilities for the American Standard, GROHE, and DXV brands in Canada. Effective immediately, Hollinrake is responsible for all PR, social media content creators, and events for the brand, in addition to managing the current and new brand ambassadors that will be working with the LIXIL brands. The firm will soon be working with editors across Canada, as well as trades, plumbing unions, and plumbers who create content on social media. Hollinrake is very familiar with the Canadian home improvement industry and has worked with many big brands over the past 25 years. LIXIL is a global brand in the housing and building industry.