Canadians Plan To Shop Local This Holiday Season

Consumers are shopping with intention this holiday season and prioritizing small and local businesses, says a survey by Mastercard. It says shoppers are focused on not only giving (72 per cent), but also receiving gifts (72 per cent) that support small businesses. Boomers (74 per cent), Gen Z (72 per cent), and Gen X (70 per cent) are the top generational demographics that plan to be more conscious about where they shop this holiday season, compared to 61 per cent of Millennials. Boomers and Gen Z are also the most likely to prioritize brands that match their personal values (74 per cent), compared to Millennials (66 per cent). More broadly, Gen Z is most likely to support minority businesses with 68 per cent planning to support black-owned businesses and 73 per cent planning to support women-owned businesses. In addition 76 per cent of shoppers say they are likely to shop online, however, shoppers are hitting stores more, with 81 per cent saying they are still likely to visit a retailer in person.