AIR MILES Launches App

The AIR MILES Reward Program has launched the AIR MILES INCENTIVES Shopify App, managed by RMG Loyalty. The plug-in gives qualified Shopify merchants the opportunity to reward customers and grow their eCommerce businesses. Small businesses will benefit from features such as the ability to promote both always-on and limited-time offers; a simple-to-use interface that allows merchants to easily plan, develop, and implement offers; the ability for miles to be automatically deposited into a customer's collector account once payment is completed; track and transaction-level reporting of all miles awarded; and the ability to tap into brand power and consumer engagement.