Demand For Sustainable Packaging Grows

Consumer demand for eco-friendly and sustainable product packaging has proven remarkably stable and robust throughout the societal changes that have occurred in the last several years, says a report from Trivium Packaging. Key findings show that overall consumer demand for sustainable packaging remains high, with 70 per cent of consumers identifying as environmentally aware, up three per cent from last year. The report says 68 per cent of consumers have chosen a product in the last six months based on its sustainability credentials. This result aligns closely with the more than two-thirds of consumers that identify as environmentally aware and demonstrates that consumers are translating awareness into action.