Campaign Offers Shopping Tips For COVID Era

The Retail Council of Canada (RCC) has launched its ‘Shop Early, Shop Safe’ campaign in collaboration with Cineplex and Interac to remind Canadians that a little planning will help ensure they have everything needed to celebrate the holiday season safely. “Store owners are working hard to adjust to a COVID era holiday season with strategies to encourage consumers into shopping early, ensuring packages arrive on-time and long lines can be prevented at stores,” says Diane J. Brisebois, president and CEO, RCC. As part of this campaign, Cineplex Media is also offering a dollar-for-dollar matching grant for pre-show and cinema lobby advertising for all small businesses located within a five kilometre radius of any Cineplex theatre across Canada.