Castle Virtual Buying Platform A Success

Castle Building Centres’ ‘4C Virtual Buying Platform’ saw record breaking purchase volume, member engagement, and vendor participation at the inaugural event in June. The Castle Communication Command Centre – or 4C for short – is a buying and communications platform developed exclusively for its members and vendor partners. The platform was developed through technology research and utilizes the latest interactive commerce and communications technologies that deliver a complete digital strategy. Members from across Canada took advantage of vendor promotions and the ease of engaging directly with them while making purchases directly through the proprietary platform at the June event. Given the success of the launch, it held a second national virtual buying event in September and wrapped up the 2020 buying season with another successful affair.