Changing Consumer Patterns Provide Opportunities

Consumers worldwide remain highly concerned about the impact of COVID-19 on their daily lives, resulting in new patterns for shopping, says a study by IBM. The data reveals opportunities for businesses to provide consumers with what they are now looking for. During the pandemic, consumers experimented with different types of shopping services and tools. Forty-four per cent of consumers have tried or would like to try placing an order via mobile app compared to 30 per cent pre-pandemic; 46 per cent have tried or would like to try ordering online with curbside pickup compared to 18 per cent pre-pandemic; and 30 per cent have tried or would like to virtually try on an outfit compared to nine per cent pre-pandemic. These trends will likely continue to increase as consumers say that even when a vaccine is available, they are not sure if they will be comfortable visiting many types of venues, with only 27 per cent indicating they would definitely visit a shopping mall once a vaccine is available.