CTC Seeks Customer Experience Insights

Canadian Tire Corporation (CTC) is partnering with Medallia to gain insights into the complete customer experience across its family of companies, including Canadian Tire Retail. The Medallia ‘Experience Cloud’ will provide insights into the customer experience across all channels and brands and identify strengths and areas of improvement in real-time. The platform delivers role-based insights, engaging the entire CTC ecosystem to take action to drive operational excellence. CTC operates more than 1,700 retail and gasoline outlets across Canada, offering multi-category assortments in automotive, hardware, sports, leisure, housewares, and apparel.