Home Depot Expands Pro Loyalty Program
The Home Depot has its expanded Pro Xtra loyalty program with new benefits to recognize and reward its Pro customers. Pro Xtra members can now earn rewards just for shopping at the Home Depot with the ability to unlock and redeem perks via its mobile app. Each time members unlock a perk, they can choose from different options including tool rental perks and Pro Xtra dollars. The expanded Pro Xtra program was created based on direct customer feedback and provides a more personalized in-store and online experience. Pro Xtra launched in 2012 and expanded its benefits with exclusive offers, paint rewards, volume pricing, purchase tracking, and purchase authorization via text.