Midea expands global footprint in heat pump market

FOSHAN, China — Midea Group is optimistic about the future of the global heat pump market, particularly in Europe, North America, and Australia. In a recent interview with JARN, Peter Guan, vice president of Midea Group, highlighted the company’s growth prospects and commitment to sustainability. Heat pump technology, named one of MIT Technology Review’s “10 Breakthrough Technologies of 2024,” is seen as a key solution to reducing reliance on fossil fuels.

Midea Building Technologies (MBT) has made significant strides in Europe, driven by supportive policies like the EU’s Net Zero Industry Act. The company is expanding its research and development in Europe and strengthening its market presence through strategic partnerships and training programs. MBT also plans to boost its operations in North America and Australia, responding to increasing demand for sustainable energy solutions.