Orgill To Host Hybrid Spring Dealer Events


Orgill Inc. is announcing plans to forgo its in-person ‘2021 Spring Dealer Market’ and proceed with a more dynamic and flexible approach to its physical shows, conferences, and buying markets starting next year. These events will incorporate online, live, and hybrid events. “Just like the retailers we serve, this year taught us a lot about how to be agile and how to push outside our comfort zones to meet the needs of our customers,” says Boyden Moore, Orgill president and CEO. “What started out with a commitment to keep our employees, vendors, and customers safe, led to us rethinking our entire approach to how we interact with all of these stakeholders.” Building on this new paradigm in 2021, it will offer a combination of events, including physical shows like its traditional dealer markets, online-only buying events like the recent Orgill e-Volution, virtual educational events, and blended shows that merge online technology with a physical event. “The days of a stand-alone physical event are a thing of the past,” says Greg Stine, Orgill’s executive vice-president of marketing and communications. “We believe that this expanded strategy will provide a platform of support for our dealers, allowing them to efficiently buy products and gain knowledge that will help them grow and strengthen their businesses.”