Pandemic Home Improvement Trend Will Continue
The popularity of do-it-yourself (DIY) home improvement projects in the U.S. during the pandemic is a trend that will continue with more than 40 per cent of consumers indicating having post-pandemic DIY home improvement plans, says insight on the home improvement market from the NPD Group’s ‘Checkout.’ It found approximately one in 10 consumers have taken on home projects they would have hired professional services for pre-pandemic, including cleaning, landscaping, maintenance, repairs, and even remodeling. Through the pandemic, while most brick-and-mortar channels experienced declines in purchases due to COVID-19, the home hardware store channel has benefited from the consumer’s increased focus on their living spaces and personal interest in taking on some new projects. With 11 per cent more purchases than last year, home hardware stores were the second fastest growing channel in the first seven months of 2020. This increased interest in DIY projects during the pandemic accelerated home improvement market performance in several ways. Across five key home improvement segments of lawn and garden, tools, paint, kitchen and bath, and hardware, both online and in-store purchase methods exhibited double-digit growth in the seven months ending July 2020. Seasonally, industry sales that typically peak in June peaked a month earlier this year, with 48 per cent more sales in May 2020 than in 2019. The amount spent in the average home improvement shopping trip also increased 10 per cent during the pandemic when compared to 2019.