PayBright Launches Canadian Campaign
Instalment payment plan provider PayBright has launched its first major consumer campaign in the Canadian market. The 'Break Up the Cost' campaign promotes buy now, pay later as a smart and financially flexible way for Canadians to pay for their favourite products and services. Developed by PayBright's agency, Round, along with partners Rebel Media and Rachael Collier PR, 'Break Up the Cost' comes to life through a full-scale digital advertising, influencer, and public relations campaign. Under the line, ‘Buy This, Pay Like This,’ the ads feature PayBright's retail partner products being split into pieces to communicate how PayBright works. The campaign runs across digital and social media channels nationally.