Regal ideas Partners With Sherwood Lumber


Regal ideas Inc., a manufacturer of aluminum railing systems, has partnered with lumber and building material distributor, Sherwood Lumber. The companies will join forces to provide Regal’s ‘award winning’ ‘Outdoor Living’ products and personalized services in the decking and railing category to contractors, builders, architects, and homeowners in the northeast region of the U.S. Sherwood Lumber’s “go-to-market and social strategies parallel ours,” says Andrew Pantelides, vice-president of marketing and business development for Regal ideas. “We are looking forward to providing Regal products in their markets.” Sherwood Lumber will stock Regal ideas products in its distribution centres including the Regal Aluminum Railing systems in pickets or glass panels, Crystal Rail frameless glass railing systems, LED technology, wood railing systems, and accessories. Along with product, Regal ideas’ ‘turn-key’ merchandising and marketing programs will also be available through Sherwood Lumber.