Regal ideas Wins ‘2020 Davey Award’

Regal ideas Inc., a manufacturer of aluminum railing systems, and creator of the DeckStars integrated marketing campaign, has received a ‘2020 Davey Award.’ The Davey Awards honours the best in web, design, marketing, and social media from companies worldwide. Regal ideas’ DeckStars was one of over 2,000 entries in six categories considered for the 16th annual award event. To lead this program, the manufacturer enlisted the talents of industry veteran Joe Jacklin, now director of marketing and contractor development with Regal, in late 2019. Jacklin had previously developed one of Canada's leading contractor programs that dramatically shifted the pro-business. “A move to online training became a strategic growth initiative, and it was critical to the program's success,” says Jacklin. The webinar series was created out of a COVID necessity and is now established as the go-to, 24/7 centrepiece of educational content for our DeckStars community. The program has three specialized courses specifically designed for contractors, dealers, and distributors. It aims to grow both the retailer’s and the contractor's business while providing a service for customers.