Retailers Gather Virtually For Orgill Buying Event
Orgill, Inc. just completed its first-ever ‘e-Volution Online Buying Event,’ which brought nearly 10,000 retailers together with many of the industry’s top vendors and service providers in a completely virtual environment. The ‘e-Volution Online Buying Event’ ran from August 24 through September 4 and was open to its entire retail customer base, enabling them to take advantage of promotional buying opportunities, shop for seasonal merchandise, and browse through thousands of new products without ever having to leave their stores. “Because this is the first time we have ever held an event like this, we weren’t quite sure what to expect,” says Boyden Moore, Orgill’s president and CEO. “Now that it’s over, I can say that we couldn’t be more pleased with the results. While we knew this event could not replace the entire live ‘Orgill Dealer Market’ experience, based on the results, it was clear that customers and vendors embraced the concept.” In fact, it reports that buying activity during e-Volution far exceeded the results of any previous dealer market in the company’s history including last fall’s live event.