Visa Canada Supports Small Business
As the impacts of COVID-19 continue to create challenges for small- and medium-sized businesses (SMBs) across Canada, one-third (33 per cent) of Canadian SMBs do not consider their local community supportive of their business during this difficult time, says the ‘Back to Business’ study by Visa. While most (77 per cent) Canadian SMBs are optimistic about the future, their top two concerns following the COVID-19 pandemic are not having the same revenue as before COVID-19 (52 per cent) and attracting new customers (38 per cent). SMBs estimate it will be an average of 10 months before their business is back to being fully operational, the longest of all countries surveyed. In an effort to get local communities back to business in the wake of the pandemic, Visa Canada is shining a light on small businesses through its #MySmallBizReco campaign as well as introducing new programs and solutions. The campaign will focus on helping consumers identify business that are open in the wake of the pandemic; empower digital-first businesses with access to information about running an online business; support business growth with marketing via Google Ads credits; and encourage digital and touchless experiences at point-of-sale.