WRLA Cancels In-person Part Of Showcase

For the first time in its history, the Western Retail Lumber Association’s (WRLA) ‘Building & Hardware Showcase’ in-person event has been cancelled. The COVID-19 pandemic is being cited as the reason. The show will carry on in 2021 with the association’s publication and its app. They will provide a platform to engage vendor and dealer connections, offer education opportunities, and build industry awareness in an effective and efficient way. “While we recognize the value of in-person events cannot be replaced, we want to make this a win-win situation to create success and sustainability,” says Liz Kovach, WRLA president. Through the publication and app, members can participate in member ‘booths’ with company profiles, product info, and staff intros created by the members, a new products feature area, show specials, and opportunities to connect with other members. Members can also have virtual product knowledge sessions hosted by the WRLA and the association will be holding various education sessions on industry and business topics from January 18 to 29, 2021.